Fresh Start.Org
BRANDING + PACKAGING
This non-profit delivers hygiene products to people who are experiencing homelessness. These waterless kits are handed out weekly at our events in locations across the United States. Volunteers build connections with the community by engaging in conversations while handing out the kits. People who want to help are encouraged to visit the website to get involved or donate.
name and logo
visual identity
advertising
package design
delivery experience
website
volunteer collateral: t-shirt, name tag, sign up sheet
INSPIRATION
I have always wanted to help people, especially when I’ve seen people experiencing homelessness. I then challenged myself to find the best way to help those in need, is it money, food, clothes? I examined the needs of those afflicted and derived a solution.
POSITIONING
The products and brand are differentiated through the experience. The products are tailored to the needs of homeless individuals through its innovative design. Volunteering to distribute the products helps the community to get involved and makes a difference in an effective way. The van will park in locations where many people living on the streets are. The volunteers are personable and will have a conversation with every person who comes to receive a kit.
VOICE WORDS REASSURING | INCLUSIVE | FRIENDLY
MESSAGING
The messaging of this brand is to lift people up and make them feel seen in the community. Positive and powerful language will create a comforting brand that people can trust.
