Freedom Route
EXHIBIT DESIGN
Cars around the world are different and special in their own way so what keeps buyers coming back? For Jeep, it is establishing clients who are loyal adventurers for life. This exhibit will take viewers through an interactive experience around the history of Jeep and the intentionally hidden secrets within the company.
logo and naming
copywriting
interactive experience to scale
exhibit take-aways: shirt, key tag, hat
advertisements
INSPIRATION
My family has been driving Jeeps for as long as I can remember, but it was not until recently that I realized there is so much rich history around the brand. I was inspired when I learned about the intentional placement of hidden symbols throughout my car. These subtle elements are so important to making the brand what it is.
POSITIONING
This will take place within Jeep dealerships. It will provide information to potential buyers about buying into the tradition that is Jeep. A deep dive into history will communicate the Jeep origin and help people connect with the brand. Interactive experiences will engage the customer in the exhibit.
VOICE WORDS NATURAL | ADVENTUROUS | NOSTALGIC
MESSAGING
The messaging is centered around being adventurous. This is achieved by using historical events where Jeep played an active role. The goal is to inspire people to believe in the brand and want to be apart of Jeep's history. Buy a Jeep, buy the experience.
