Éternel

APP + BRANDING

A customizable hand crafted perfume company that works to help people remember a special event in their life. Psychology tells us how memories can form and be remembered from a certain smell. Our website allows customers to create a unique scent that no one else has. It is then checked by our expert perfumers to ensure your custom fragrance is perfect. Your perfume is then delivered in time for your special event. Spray, display, and remember forever.

• logo and naming

• visual identity

• packaging

• advertising

• copywriting

• UI/UX

• art direction

INSPIRATION

For many years I went to summer camp. Every year I would bring a different body wash. After leaving camp, when I used the body wash again a flood of memories would rush back. This was my first experience with the psychology of memories and scent and the powerful association between them.