Limitless
BRANDING
A retail store which sells only female athletic equipment, giving females a place that is all theirs. The brand empowers women to follow their dreams and achieve anything they set their minds to.
naming and logo
visual identity
exterior mockup
copywriting
website
store collateral: shirts, bags, tags
advertising
INSPIRATION
Sports will always take up a large part of my heart. As a female with two older brothers I did find differences and difficulties that came with being female. The inequalities in women’s sports are significant. For this project I wanted to tackle a smaller issue, but one that was very important to me. No longer will little girls have to shop in the boys section of equipment stores like I used to, because the girls section was too small.
POSITIONING
Limitless is the first of its kind to make an all female equipment store. It will work well in the market place because there is a need, and it will provide a community for female athletes. Aside from having the best in-store and online selection of equipment, it encourages women to keep up with their sports. Creating Limitless will encourage more females to engage in athletics and feel valued in the community.
VOICE WORDS SLEEK | PROFESSIONAL | ENERGETIC
MESSAGING
Limitless is all about “Renaming The Game”. Using encouraging language to get the customers feeling empowered and inspired to make great strides in women’s athletics.
