Big Head Co.
APP + BRANDING
People who struggle to find hats and helmets that fit their big noggin are more common than you would think. This is why Big Head Co. was created. A brand powered by making no one feel embarrassed about the size of their head. This company sells all types of headwear to fit every size head. The retail app utilizes AR technology to make sure you get an accurate size.
name and logo
visual identity
copywriting
UI/UX
advertisements
packaging
INSPIRATION
Growing up I watched my dad and brother constantly struggle to find hats that fit them. This led to multiple special orders of ski and bike helmets over the years. I will never forgot the pure look of happiness when they got that helmet or hat that fit just right.
POSITIONING
A place to find a community of big headed people. Positioned to make shopping the easiest it can be, while also using technology to ensure that it is right size for you.
VOICE WORDS HUMOROUS | LAID BACK | RELIABLE
MESSAGING
At Big Head Co. we embrace the size. Inclusive messaging will make buyers feel supported and welcomed into the brand. Using humor to talk about having a big head will put customers at ease while shopping.
