Nocturnal Fox
BRANDING + PACKAGING
A coffee shop dedicated to individuals who thrive at nighttime. With hours from 8:00 pm - 8:00 am this cafe functions as a safe, relaxing, and productive environment. A community of creatives and hard workers using every bit of their 24 hours to work.
naming and logo
exterior and interior mockup
visual identity
packaging
copywriting
app design
store collateral: cups, to-go bags, menu
advertisements
INSPIRATION
Growing up playing sports meant getting back late from practices. This led me to get into a routine of staying up late doing school work. As I got older and had less practices these habits stuck around. I personally have found peace in the quiet of the night with very little distractions around.
POSITIONING
Currently no other coffee shops are open past 12 am and then open again at 6 am. The closest competition is 24/7 diners but they fail to promote a hard working productive environment. There are benefits to being a night owl which include, creativity, entrepreneurship, mental alertness, and intellectual curiosity. Working at night can be more relaxing and calming for some people. Studies have revealed that night owls outperform morning people when it comes to creativity. Night owls benefit from the development of a non-conventional spirit and the ability to find alternative and original solutions. Research from co-working spaces show that they can provide motivation, community, networking opportunity and the ability to get out of the house.
VOICE WORDS PRODUCTIVE | COMMUNITY | CREATIVE
MESSAGING
The message of this brand is to provide people with a productive, encouraging, comforting environment to work late while feeling safe and surrounded by others.
