MHEAA
UI/UX + ADVERTISING CAMPAIGN
MHEAA (Mental Health and Exercise Association of American) is an organization that was started for the purpose of educating people on the positive correlation between exercise and mental health.
naming and logo
visual identity
copywriting
website
app
advertisements
INSPIRATION
Many people in my life have been negatively effected by mental health challenges. I have found that the power of exercise and movement is very effective on improving health and I set out to find research that supported this thesis. I wanted to expose that there is a very simple way to get a small mood boast. In no way is this a solution, just a benefit that I wanted to bring to light.
POSITIONING
MHEAA will be both educational and a resource. It is a place were people can go to learn the facts and understand the correlation. Members can get involved by educating others, hosting events or donating. This organization inspires people to get active in hopes that they will feel better.
VOICE WORDS INSPIRATIONAL | TRUSTWORTHY | FRIENDLY
MESSAGING
Struggling from poor mental health can negatively effect people. Sometimes the side effects of medication can be too much. MHEAA aims to inspire and give hope to people struggling, while educating and providing them with resources and a community. Working together by breaking a sweat can make a positive change.
